Performance Coaching with Phil Jessé
Develop unwavering resilience, master your mental game, and achieve peak performance. Phil Jessé's Bar Raiser Mindset coaching shows you how.

Performance Coaching for Ambitious Individuals & Teams in Manchester & Worldwide.
Are you ready to break through limiting beliefs, develop unwavering focus, and achieve goals that once seemed impossible?
As the creator of The Bar Raiser Mindset, I help individuals and teams transform their potential into reality. Based in Manchester, UK, I work with clients across the globe via Google Meet, blending insights from a diverse background in finance, technology, and entrepreneurship with the mental fortitude I developed through extreme endurance challenges – including over 500,000 pull-ups.
The Bar Raiser Mindset isn't just about motivation; it's grounded in neuroscience and psychology. I've written about the specific brain mechanisms that underpin resilience, focus, and peak performance. You can learn more about the science behind my coaching approach in my article, "Train Your Brain: The Science of The Bar Raiser Mindset."
Beyond Consultants and Employees: Your On-Demand Accountability Partner
As a freelancer, sole trader, business owner, or executive, you face unique challenges. You're responsible for your own success, but that doesn't mean you have to go it alone. Traditional solutions – hiring employees or engaging consultants – often come with high costs, long-term commitments, and potential agendas that don't align with your best interests.
What if you could have the support of a dedicated accountability partner, a performance coach who understands the demands of your world, without the strings attached? Someone who is solely focused on your goals, your success, and your well-being?
That's the core of my Performance Coaching philosophy. I offer:
- ✅ Unbiased Support: I have no agenda other than your success. I'm here to provide objective feedback, guidance, and support.
- ✅ Flexible Engagement: No long-term contracts. Work with me on a project basis, for ongoing support, or simply when you need an extra boost. Pay-as-you-go, with complete flexibility.
- ✅ Deep Understanding: I understand the pressures and challenges faced by freelancers, entrepreneurs, and business leaders. I've been there.
- ✅ Confidential Partnership: Our sessions are a safe and confidential space to explore your challenges, brainstorm solutions, and stay accountable to your goals.
- ✅ Results-Driven Focus: My coaching is focused on helping you achieve tangible results, using proven strategies like OKRs and The Bar Raiser Mindset principles.
Stop feeling isolated. Start experiencing the power of a dedicated performance partner. Let's discuss how I can support your journey.
The Bar Raiser Mindset Coaching: A Personalised Approach
My coaching isn't about one-size-fits-all solutions. It's about understanding your unique goals, challenges, and aspirations, and developing a customised strategy to help you succeed. I utilise evidence-based techniques, including:
- ➡️ Mindfulness and Meditation: Cultivate present moment awareness and reduce stress.
- ➡️ Visualisation: Harness the power of your imagination to create a clear vision of success.
- ➡️ Positive Psychology: Develop a growth mindset, build resilience, and foster optimism.
- ➡️ OKR (Objectives and Key Results) Framework: Set ambitious goals, track progress, and achieve measurable results.
- ➡️ Accountability and Support: Benefit from objective guidance and unwavering encouragement to stay committed to your goals.
Want a quick overview of how OKRs work? I explain it all in this short video, filmed during my 100,000 pull-up challenge:
Let's quickly break down OKRs together.
What You'll Gain
More than just talk, my coaching provides a structured framework and personalised support to help you achieve tangible results. You'll gain not only a shift in mindset, but also the practical tools and strategies you need to create lasting change. Here's a closer look at what you can expect:
- ✅ Unshakeable Confidence: Develop the mental resilience to overcome any obstacle. Example: Learn to silence self-doubt before a major presentation, confidently navigate challenging conversations, or bounce back from setbacks with renewed determination.
- ✅ Laser Focus: Eliminate distractions and achieve peak concentration. Example: Master techniques to stay focused during deep work sessions, resist procrastination, and prioritise your most important tasks.
- ✅ Sustainable Motivation: Learn to tap into your inner drive and maintain consistent effort. Example: Develop daily rituals that fuel your motivation, overcome inertia, and build lasting habits.
- ✅ Strategic Clarity: Define your goals, create actionable plans, and track your progress. Example: Use the OKR framework to set ambitious yet achievable goals, break them down into manageable steps, and measure your success.
- ✅ Transformative Results: Achieve breakthroughs in your personal and professional life. Example: Experience increased productivity, improved relationships, greater self-awareness, and a deeper sense of purpose.
Testimonials
Investment in Your Success 📈
My coaching is an investment in your future, a commitment to cultivating a Bar Raiser Mindset. I understand that significant results require dedicated effort and personalised support. My standard coaching rate is £250 per 60-minute session. This reflects the depth of my experience, my commitment to ongoing personal and professional development, and the transformative results my clients achieve.
Payment and Scheduling
Following your complimentary 30-minute strategy session, and we both agree that coaching is a good fit, we will discuss the best coaching structure for you. While the initial session is typically 60 minutes, subsequent sessions can be tailored to your specific needs and goals, with options for shorter check-ins or more in-depth work. Payment is required in advance of each session to secure your booking.
Rescheduling and Cancellation Policy
I understand that life happens. I request at least 24 hours' notice to reschedule a session. Sessions canceled with less than 24 hours' notice, or missed appointments, are non-refundable.
Tax Benefits (UK Specific - IMPORTANT DISCLAIMER)
💡 Disclaimer: I am not a tax advisor. The information below is for general guidance only and should not be considered professional tax advice. Consult with a qualified accountant or tax professional for personalised advice.
Potential Tax Deductibility for Businesses: In the UK, if you are self-employed, a freelancer, or a limited company director, you may be able to claim the cost of performance coaching as a business expense, potentially reducing your overall tax liability.
- ➡️ Self-Employed/Freelancers: Coaching expenses may be deductible if they are "wholly and exclusively" for your trade or profession. This means the coaching must be directly related to improving your skills or knowledge within your existing business.
- ➡️ Limited Company Directors: Your company may be able to pay for your coaching and claim it as a business expense, potentially reducing your Corporation Tax liability. The coaching must be related to your role within the company and benefit the business.
Key Considerations:
- ➡️ Relevance: The coaching must be directly relevant to your business activities.
- ➡️ Documentation: Keep detailed records of your coaching sessions, invoices, and any supporting documentation that demonstrates the relevance of the coaching to your business.
- ➡️ HMRC Guidelines: Refer to the official HMRC (Her Majesty's Revenue and Customs) guidelines for the most up-to-date information on allowable business expenses.
It is strongly recommended that you consult with a qualified accountant or tax advisor to determine your specific eligibility and ensure compliance with all applicable tax regulations.
Ready to Take the Next Step?
Frequently Asked Questions (Coaching FAQs)
What is your coaching philosophy?
The Bar Raiser Mindset is a philosophy I developed, inspired by my journey to over 500,000 pull-ups and years of studying peak performance. It's about setting audacious goals, embracing consistent effort, building unwavering resilience, and recognising that every day is a "Day 1" – a new opportunity for growth. In coaching, I use this mindset, combined with proven techniques like mindfulness, visualisation, and OKRs, to help you break through limitations and achieve extraordinary results.
Is The Bar Raiser Mindset based on scientific evidence?
Absolutely! The Bar Raiser Mindset is grounded in neuroscience and positive psychology. I've written about the science behind resilience, focus, and peak performance in my article, "Train Your Brain: The Science of The Bar Raiser Mindset." My coaching approach integrates these evidence-based principles with practical strategies like OKRs to help you achieve tangible results.
What's the difference between coaching, consulting, mentoring, and therapy?
It's easy to get these fields mixed up, but they each have unique focuses and methods:
- ➡️ Coaching: Coaching is a collaborative journey of empowerment and transformation, focused on achieving your goals and unlocking your peak performance. As a performance coach, I'll guide you to develop the mental tools and strategies needed to conquer challenges, optimise your mindset, and achieve extraordinary results. I provide unwavering support, expert guidance, and accountability to help you stay motivated, overcome obstacles, and become the best version of yourself.
- ➡️ Consulting: Consulting involves providing expert advice and solutions to specific problems. Consultants analyse situations, offer recommendations, and often implement those recommendations themselves.
- ➡️ Mentoring: Mentoring is where a more experienced person guides and supports someone with less experience. Mentors share their knowledge and insights to help you grow and develop.
- ➡️ Therapy: Therapy focuses on addressing mental health, emotional issues, and past experiences. Therapists help you explore your thoughts and feelings, develop coping mechanisms, and improve your overall well-being.
Need more clarity? I'm happy to discuss your specific needs and help you determine which approach is the best fit for you.
What's the difference between performance coaching and life coaching?
This is a great question, and it's one I get asked often! The short answer is: My focus is performance coaching, but the lines between "personal" and "professional" life are often blurred. I don't strictly define myself as a "life coach" in the traditional sense, but my approach inherently addresses many aspects of life because your personal well-being directly impacts your professional success, and vice-versa.
Here's a more detailed explanation:
- ➡️ Performance Coaching (My Focus): I help individuals and teams achieve extraordinary results in specific areas, whether that's in their career, business, athletic pursuits, or other chosen fields. I use proven techniques like the Bar Raiser Mindset, OKRs, mindfulness, and visualisation to help you:
- ✅ Set ambitious goals.
- ✅ Develop unwavering focus and discipline.
- ✅ Overcome limiting beliefs and build resilience.
- ✅ Create actionable strategies and track progress.
- ✅ Maintain motivation and accountability.
- ➡️ Traditional Life Coaching (How It Relates): Traditional life coaching often takes a broader approach, focusing on overall life satisfaction, relationships, personal fulfillment, and general well-being.
- ➡️ The Overlap: While I don't focus exclusively on broad life coaching topics, the work we do together will inevitably touch on many aspects of your life. For example:
- ➡ Improving your mindset: Developing confidence, resilience, and a growth mindset benefits all areas of your life.
- ➡ Overcoming procrastination and increasing focus: These skills are valuable at work and at home.
- ➡ Managing stress and improving well-being: Reducing stress improves your performance and your overall quality of life.
- ➡ Clarifying your values and purpose: Understanding what truly matters to you guides your decisions in all aspects of your life.
- ➡ Building better habits: Good habits support success in any endeavor.
In essence, I help you become the best version of yourself, which naturally has a positive ripple effect across all areas of your life. If you're feeling stuck, overwhelmed, or simply know you're capable of more, my performance coaching can provide the structure, support, and accountability you need to achieve meaningful, lasting change.
The best way to determine if my approach is the right fit for you is to schedule your complimentary 30-minute strategy session. We can discuss your specific goals and see how I can best support you.
Who is this coaching for?
My coaching is tailored to individuals and teams who are driven to achieve more and want a dedicated accountability partner to help them reach their goals. Whether you're an athlete striving for peak performance, an entrepreneur building your dream, a leader navigating complex challenges, or anyone seeking a more fulfilling and purposeful life, my coaching can provide the support, guidance, and accountability you need to succeed.
I specialise in helping people who:
- ➡️ Feel stuck or overwhelmed and need help clarifying their goals and creating a plan of action.
- ➡️ Want to enhance their mental resilience and overcome self-limiting beliefs.
- ➡️ Are seeking to achieve peak performance in their chosen field.
- ➡️ Desire a more balanced and fulfilling life.
- ➡️ Need an accountability partner to stay on track and develop sustainable habits.
If you're unsure whether this coaching is right for you, the best way to find out is to schedule a free strategy session.
I've been struggling to get back into fitness after an injury/illness (or a period of inactivity). It's impacted my mental health, and I feel overwhelmed. Can your coaching help?
Absolutely. I understand how challenging it can be to return to fitness after a setback, both physically and mentally. My own journey has included overcoming significant injuries, including tendonitis, and battling social anxiety (which I discuss in my article, "50,000 Pull-Ups and a Journey of Self-Discovery"). I also created a documentary about my recovery from tendonitis, which you can watch on YouTube here. My coaching approach is not just about physical training; it's about building mental resilience, overcoming limiting beliefs, and creating a sustainable plan that works for you. We'll address both the physical and mental aspects of your recovery, setting realistic goals and celebrating every step of your progress. I am comfortable to talk about mental health struggles, my journey, and helping you.
I'm a public figure/influencer, and I'm cautious about who I work with. How do you ensure discretion, and what makes your coaching different?
I understand the unique challenges and pressures faced by individuals in the public eye. Discretion and confidentiality are paramount in my coaching practice. I've worked with high-profile clients and understand the importance of creating a safe and supportive space. My approach is unique because it's not one-size-fits-all. I'm not just a personal trainer or a nutritionist; I'm a performance coach with a diverse background in endurance calisthenics, business, and mindset. I combine proven techniques with a deep understanding of the mental and emotional demands of high performance, regardless of your field. I'm also flexible and happy to collaborate with your existing support team e.g. personal trainer, therapist, yoga instructor etc. We'll create a customised plan that addresses your specific needs and helps you achieve your definition of success, whilst respecting your existing network of experts that you may have.
I'm neurodivergent (e.g. Autistic/ADHD). Is your coaching approach suitable for me?
Yes! As someone with autism and ADHD (AuDHD), I have firsthand experience with the unique strengths and challenges of being neurodivergent. My coaching approach is highly adaptable and can be tailored to your specific needs and learning style. The Bar Raiser Mindset, with its emphasis on structure, consistency, and breaking down goals into manageable steps, can be particularly beneficial. Importantly, as your coach, I provide the accountability and strategies to help you stay focused, overcome procrastination, and achieve your goals. We'll work together to create a plan that leverages your strengths and helps you thrive.
What can I expect from the coaching process?
Each coaching session is tailored to your specific needs and goals. We'll work collaboratively to identify your challenges, develop strategies, and create a roadmap for success. Sessions typically involve a combination of discussion, goal-setting, mindset exercises, and action planning. My approach is both supportive and challenging, designed to help you step into your power. It's important to understand that performance coaching is an iterative process, not a quick fix. Lasting change requires consistent effort and a commitment to ongoing growth.
What are the benefits of working with a performance coach?
Working with a performance coach can unlock a wide range of benefits, both professional and personal. Here are some of the key advantages:
- ✅ Collaborate for Success: We'll work together to define your goals, develop action plans, and I'll provide the support and accountability you need to stay on track and achieve your desired outcomes.
- ✅ Enhance your performance: I'll help you identify and overcome limiting beliefs, develop winning strategies, and optimise your mindset for peak performance.
- ✅ Boost your motivation: I'll provide support, guidance, and encouragement to help you stay motivated and on track, even when facing challenges.
- ✅ Increase your resilience: I'll help you develop mental toughness, overcome setbacks, and bounce back stronger from adversity.
- ✅ Improve your focus: I'll help you eliminate distractions, prioritise your tasks, and achieve laser-like focus on what matters most.
- ✅ Embrace Your Power: I'll help you harness your inner strength, conquer self-doubt, and create a life of purpose and impact.
- ✅ Gain a fresh perspective: I'll offer objective insights, challenge your assumptions, and help you see things from a new perspective.
- ✅ Develop new skills: I'll help you learn and master new skills, such as communication, leadership, and time management.
- ✅ Improve your well-being: I'll help you manage stress, reduce anxiety, and improve your overall well-being.
- ✅ Create lasting change: I'll help you create sustainable habits and make lasting changes that will benefit you for years to come.
If you're ready to experience these benefits and more, I invite you to schedule a free strategy session today.
What can I do to make the most of my coaching sessions?
To ensure you gain the maximum benefit from our coaching partnership, I encourage you to come prepared for each session. This includes:
- ✅ Being present and authentic: Coaching is a safe and confidential space for you to explore your challenges and aspirations. The more open and honest you are, the more effectively we can work together to achieve your goals.
- ✅ Defining your goals and objectives: Take some time to reflect on what you truly want to achieve through coaching. What are your priorities? What challenges are you facing? What does success look like to you?
- ✅ Asking questions: Don't hesitate to ask any questions you have, whether it's about my coaching approach, specific techniques, or anything else that comes to mind.
- ✅ Taking notes: Jot down key takeaways, action steps, and any insights you gain during our sessions. This will help you remember and implement what you've learned.
- ✅ Completing any "homework": If we identify any specific tasks or reflections for you to complete between sessions, make sure those are done. This will help you stay on track and make consistent progress.
- ✅ Being an active participant: Coaching is a collaborative process. Your active involvement, through thoughtful reflection, open communication, and a willingness to take action, is crucial for your success.
By actively participating in the coaching process and taking ownership of your journey, you'll maximise the value of our sessions and accelerate your progress towards achieving your goals.
How do I know if coaching is right for me?
If you're feeling stuck, overwhelmed, or simply know you're capable of achieving more, coaching can provide the support, guidance, and accountability you need. It is important to know that the best results are achieved with commitment and effort. This is an iterative process. The best way to determine if we're a good fit is to schedule a complimentary 30-minute strategy session. This is a no-obligation conversation where we can discuss your goals and explore how my coaching can help.
How can I prepare for my complimentary 30-minute Strategy Session with Phil?
To make the most of our complimentary 30-minute strategy session, I encourage you to reflect on the following questions beforehand. This will help us clarify your goals and determine if we're a good fit:
- 1️⃣ What are your primary goals or areas where you're seeking improvement? (Be as specific as possible.)
- 2️⃣ What are the biggest challenges currently holding you back?
- 3️⃣ What have you already tried in the past to address these challenges? What were the results?
- 4️⃣ What are your expectations for coaching? What kind of support are you looking for?
- 5️⃣ What does success look like to you? How will you know when you've achieved your goals?
- 6️⃣ What is your "Why?"
You don't need to have all the answers perfectly formulated. The purpose of these questions is to get you thinking and to provide a starting point for our conversation.
I've booked my first coaching session! How can I prepare to make the most of it?
Congratulations on taking this exciting step! To ensure we hit the ground running in our first official coaching session, here's what I recommend you do beforehand:
- 1️⃣ Review Your Strategy Session Notes: Revisit any notes you took during our initial strategy session. Refresh your memory on the key goals, challenges, and initial action steps we discussed.
- 2️⃣ Complete Any "Homework": If we identified any specific tasks or reflections for you to complete between the strategy session and our first coaching session, make sure those are done. This might include things like:
- ➡ Further defining your OKRs.
- ➡ Tracking your current habits.
- ➡ Journaling about specific limiting beliefs.
- ➡ Researching potential resources.
- 3️⃣ Deepen Your "Why": Spend some time reflecting on why these goals are truly important to you. What's the deeper motivation driving your desire for change? The stronger your "why," the more resilient you'll be.
- 4️⃣ Identify Potential Obstacles (Proactively): Think about any potential challenges or roadblocks that might arise as you start working towards your goals. Anticipating these in advance will allow us to develop strategies for overcoming them.
- 5️⃣ Gather Relevant Information: If your goals involve specific metrics (e.g., fitness stats, business data, etc.), gather any relevant information that might be helpful to share during our session.
- 6️⃣ Prepare Questions: What questions have come up since our strategy session? What areas do you want to explore further?
- 7️⃣ Create a Dedicated Space: Ensure you have a quiet, distraction-free environment for our session, where you can fully focus and engage.
- 8️⃣ Commit: You've made the decision, now it's about showing up for yourself.
Coming prepared in this way will allow us to maximise our time together and accelerate your progress from Day 1. I'm excited to partner with you on this journey!
How long will we work together?
My coaching is designed to be flexible and client-centered. We'll work together for as long as it's beneficial and productive for you. There are no long-term contracts or mandatory commitments. Some clients achieve their goals in a few focused sessions, while others prefer ongoing support for continuous growth and accountability. We'll regularly assess your progress and adjust our approach as needed. You're always in control of the duration and frequency of our sessions.
Questions for ongoing reflection during coaching
To maximise the value of our coaching partnership, I encourage you to regularly reflect on these key questions:
- ➡️ What do you want to focus on in our next session?
- ➡️ What progress have you made since our last session?
- ➡️ What challenges or obstacles are you currently facing?
- ➡️ What support do you need from me to overcome those challenges?
- ➡️ What are you learning about yourself and your capabilities?
- ➡️ How are you staying accountable to your goals?
- ➡️ Are your actions aligned with your overall "why"?
These questions are designed to promote self-awareness, accountability, and continuous growth throughout your coaching journey.
Why is having a coach as an accountability partner better than relying on friends or family?
While friends and family can offer support, they often have their own perspectives, biases, and personal agendas. As your coach, I provide objective accountability. I'm solely focused on helping you achieve your goals. I can help you set realistic boundaries, challenge your limiting beliefs, and provide consistent encouragement without the emotional complexities that can sometimes arise in personal relationships. My role is to be your unbiased advocate for success, providing the structure and support you need to stay on track.
How much does coaching cost? 💰
My standard coaching rate is £250 per 60-minute session. This reflects the depth of my experience, my commitment to ongoing personal and professional development, and the transformative results my clients achieve. I also offer customised coaching packages to meet individual needs and budgets. We can discuss these options during your strategy session.
Are all coaching sessions 60 minutes long?
My standard initial coaching session is 60 minutes, allowing us to thoroughly explore your goals and develop a personalised strategy. However, I understand that different needs require different approaches. After the initial session, we can customise the frequency and duration of our sessions to best support your progress. This might include shorter, more frequent check-ins for accountability, or longer, more in-depth sessions for addressing complex challenges.
How do I pay for coaching sessions?
Payment is required in advance of each session to secure your booking. We'll agree on the schedule and payment details after your initial strategy session.
What is your rescheduling/cancellation policy?
I understand that life happens. I request at least 24 hours' notice to reschedule a session. Sessions canceled with less than 24 hours' notice, or missed appointments, are non-refundable.
Do you offer in-person coaching?
I primarily offer virtual coaching sessions via Google Meet, providing flexibility and convenience for clients worldwide. I also offer a limited number of in-person coaching sessions in Manchester City Centre, UK. Please contact me to discuss in-person availability.
What are OKRs, and how do you use them in coaching?
OKRs (Objectives and Key Results) are a powerful goal-setting framework used by leading companies like Google and Intel. Your Objective is your ambitious, overarching goal (the "what"). Your Key Results are the specific, measurable, achievable, relevant, and time-bound milestones that track your progress (the "how"). I use OKRs to help you create a clear roadmap to your goals, stay focused, and measure your success.
Can I claim coaching as a business expense?
💡 Disclaimer: I am not a tax advisor. This information is for general guidance only. Consult a qualified professional for personalised advice.
In the UK, if you are self-employed, a freelancer, or a limited company director, you may be able to claim coaching as a business expense.
➡️ Self-Employed/Freelancers: Expenses must be "wholly and exclusively" for your business.
➡️ Limited Company Directors: Your company may pay for coaching if it benefits the business.
Always keep detailed records and consult with a tax professional to determine your eligibility.